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HB1PMS > TECH 17.01.20 15:32l 49 Lines 2316 Bytes #999 (0) @ WW
BID : 5468HB1PMS
Read: GAST
Subj: Facebook backs off plan to plaster ads all over Wh
Path: DBO595<DBX320<FRB024<NL3TD<NL3PRC<GY1BBS<HB1BBS
Sent: 200117/1229Z 5108@HB1BBS.ZL.NLD.EU BPQ6.0.19
Message from: HB1PMS@HB1BBS.ZL.NLD.EU
Facebook backs off plan to plaster ads all over WhatsApp
Facebook is “backing awayö from earlier plans to sell ads for placement
inside its enormously popular WhatsApp messaging service. According to The
Wall Street Journal, the team that had been working on building ads into
WhatsApp was disbanded in recent months, with their work subsequently
“deleted from WhatsApp’s code.ö
The Journal notes that Facebook still ultimately aims to integrate ads into
WhatsApp’s Status feature, but for now, the app will remain ad-free. The
company’s desire to monetize WhatsApp, which it acquired for 2 billion in
2014, is part of what drove WhatsApp co-founder Jan Koum out of Facebook in
2018. His fellow co-founder Brian Acton left months earlier (over similar
clashes related to privacy and targeted advertising) and has been a vocal
critic of Facebook’s unchecked power since his departure.
The advertising setback has led Facebook to instead focus on WhatsApp
features that will “allow businesses to communicate with customers and
organize those contacts.ö Koum and Acton were reportedly concerned that a
commercial messaging feature would force WhatsApp to weaken its end-to-end
encryption.
But this was all before Facebook CEO Mark Zuckerberg announced plans last
year to gradually shift away from public posts in favor of a unified,
encrypted messaging system across Facebook, WhatsApp, and Instagram. As the
company is now discovering, bringing ads to an encrypted service comes with
challenges.
73 Henk. HB1PMS
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